The objective of these events is to initiate activities designed to engage and encourage young people to pursue entrepreneurial ideas with the support of entrepreneurs, government officials, non-profit leaders and educators in order to start their own private business.

Moreover, these events had portrait the professional and private life of some local successful entrepreneurs in order to provide a large public with a realistic idea tackling questions like, who these successful Egyptian entrepreneur are, why and how they have started their businesses, how they have overcame their problems.

The publication, therefore, reflect the real life of the Egyptian business-startup environment and act as a guide and an inspiration to future local entrepreneurs, Dr. Asser Salama’s Lecture ( As the Chairman & Owner of Easy Company) was one of the more interesting and helpful lectures for young entrepreneurs, that he take them throw the most important challenges will be faced, and advices them how to overcome this challenges, also how’s the importance of the innovative thinking, hard work and the clear objective for the young entrepreneurs

Participating in the Global Entrepreneurship Week was one of Dr. Asser’s activities to support the community, that Dr. Asser Salama known as a one of the most social active business men in Alex.