The objective of these events is to initiate activities designed to engage and encourage young people to pursue entrepreneurial ideas with the support of entrepreneurs, government officials, non-profit leaders and educators in order to start their own private business.

Moreover, these events had portrait the professional and private life of some local successful entrepreneurs in order to provide a large public with a realistic idea tackling questions like, who these successful Egyptian entrepreneur are, why and how they have started their businesses, how they have overcame their problems.

The publication, therefore, reflect the real life of the Egyptian business-startup environment and act as a guide and an inspiration to future local entrepreneurs, Dr. Asser Salama’s Lecture ( As the Chairman & Owner of Easy Company) was one of the more interesting and helpful lectures for young entrepreneurs, that he take them throw the most important challenges will be faced, and advices them how to overcome this challenges, also how’s the importance of the innovative thinking, hard work and the clear objective for the young entrepreneurs

Participating in the Global Entrepreneurship Week was one of Dr. Asser’s activities to support the community, that Dr. Asser Salama known as a one of the most social active business men in Alex.

The U.S. Generalized System of Preferences (GSP) is a program designed to promote economic growth in the developing world by providing preferential duty-free entry for up to 4,800 products from 129 designated beneficiary countries and territories.
Congressional authorization of the GSP program expired on December 31, 2010. On October 21, 2011, President Obama signed legislation to reauthorize the GSP program through July 31, 2013. GSP trade benefits will become effective 15 days after the President signs the bill (November 5, 2011) and will apply retroactively from January 1, 2011.

The purpose of this event was to introduce the new system to businessmen to encourage their exports and as a consequences to improve Egypt’s economy .
Dr. Asser, Easy Chairman and Owner was the leader of the event as the head of export committee at Alexandria Business Association (ABA)

2-Demonstrating the market research results for the “easy sweet” product performed by one of the biggest marketing firms in Egypt:
Consumer and customers feed back were shared with all the attendees.

3- Launching the new designs for the “easy sweet” product:
Ease beauty company has performed a wide study of the impact and benefits of changing the old designs to the new ones, in order to provide branding and product renovation hence adding more value to the product.
New designs were a result of a fruitful cooperation between easy and “Brand UNION” one of the largest branding firms in the world

4-Launching “easy sweet ”new size 200 grm:
Easy beauty has launched the new size of the “easy sweet ” with four different flavors “honey” , “Roses” , “Olive oil” and the all new “MOLASSES”
The new size is 200 grm composed of 4 pcs with 50grm each having a premium packaging solution ensuring the ease of use of the “easy sweet” product.

Job responsibilities

Knowledge of Microsoft Office and telephone protocol. Computer literate. Duties require professional verbal and written communication skills. Visibility of work requires attention to detail, excellent organizational skills, and discretion with confidential information

Required Candidates

Job responsibilities

Knowledge of sales and marketing activities; advertising, media, marketing and sales promotions, ability to plan, and implement marketing strategies.

Required Candidates

Additional required:

Excellent communication and interpersonal skills

Job responsibilities

Perform cost statements for each product and contract, in addition to covering materials and tests costs. – Determine cost centers and measure profit or loss for each. – Compare actual costs to estimated and analyze variances. – Analyze and monitor raw material inventory. – Analyze actual manufacturing costs and prepare reports periodically comparing budget costs to actual costs (including product margin report and analysis). -Responsible of maintain the inventory system integrated and standardized. – Assist in preparing sales price list, and decide if the deals with customers are profitable or not.

Required Candidates

Additional  required

Excellent analytical skills excellent organization skills excellent communication and interpersonal skills