easy

easy was established in 2000 with one brand being the easy sweet bars which is a 100% natural hair removal product and in less than three years easy sweet became the market leader in the hair removal category. In 2004,easy introduced the easy care wipes line of products which also gained market leadership in a short period of time and by 2009 easy introduced the clean care antiseptics line of products which represents the fastest growing category worldwide and considered one of the main company’s growth pillars.

in 2010 easy launched disney fresh and baby wipes for the first time in egypt, middle east and africa.